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NZ says it in Thai
Tourism New Zealand to launch Thai language e-marketing activity.
Tourism New Zealand will launch a Thai language version of its website, 1 January, to provide information for independent travellers.
The website,www.newzealand.com/Thailand was introduced by
Tourism New Zealand manager Thailand Roskamol Vongchowanart, last week, who said it was mainly a translation of the English website with interactive features.
It includes a country introduction, transport details, regional highlights; as well as a blog contest and quiz to build interactive communications with the market.
Ms Roskamol said the Thai language version was the sixth language to be added to the mother website. Currently it operates with English, German, Korean, Japanese, and Chinese language content.
To introduce the website, TNZ is partnering with MSN Thailand and Krungthai Card while conducting marketing activities such as a blog contest and quiz to attract participation. Quiz winners stand a chance to win a free trip to New Zealand.
“Weekly quizzes run through January to March and winners will get a chance to win gifts from KTC, ranging from a luggage tag to 22-inch luggage.
“Another activity is a contest, which should encourage an on-going domestic or international travel blog under the topic My Self-drive Holidays, and Unforgettable Experience.”
Bloggers could win a six-day/five-night self-drive package for two persons, including two return economy-class air tickets to New Zealand and 10 commended prizes.
Ms Roskamol said, MSN Research claims 13 million Thais are using the internet of which 9 million log on to MSN. The same research showed MSN users were young, age 20 to 35, and were interested in fashion and entertainment.
According to Ms Roskamol, TNZ English language website achieved 5,000 clicks from the Thai market in the first quarter of this year. She expects that the new version in Thai language will increase page clicks.
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